The Bachelor of Commerce (BCom) at UBC Sauder’s School of Business offers multiple specialization options, including Marketing. The Marketing Major equips students with a comprehensive background in modern marketing, focusing on the promotion, selling, and distribution of products and services. Students explore consumer behaviour, market research, analytics, and business communication through core marketing courses in their third and fourth years. The curriculum emphasizes experiential learning with projects involving real organizations, as well as developing skills in both qualitative and quantitative analysis. Graduates are prepared for diverse careers in market research, digital marketing, brand management, and public relations.