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马来亚大学

University of Malaya

马来西亚-吉隆坡
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区域排名
N/A
-
世界排名
311
USNEWS
56(QS)
201-250(泰晤士高等教育)
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市场营销硕士

Master of Marketing

基本信息
硕士
专业简介
The Master of Marketing (MMkt) at the Faculty of Business and Economics, University of Malaya, is designed to produce graduates with advanced marketing knowledge and skills, emphasizing management capability, professionalism, social responsibility, and professional ethics. The program offers evening classes (6:30 pm to 9:30 pm), is structured around core, specialization, and elective courses, and culminates in a research project. Students must complete a total of 42 credit hours. Graduates are equipped to pursue management and professional roles such as Marketing Manager, Brand Manager, Market Analyst, Marketing Researcher, and Marketing Communications Manager. The curriculum integrates strategic and comprehensive marketing modules, modern data analysis, and exposure to global marketing practices.