The online Master of Arts in Technology and Communication at the UNC Hussman School of Journalism and Media is designed for mid-career and working professionals seeking advanced expertise in digital communication and media management. The program blends theory and practical application, focusing on strategic planning and decision-making. Delivered mainly asynchronously, it requires 30 credit hours over 2.5 years, with two required campus visits: a two-day orientation and a one-week summer residency. The culmination is a non-traditional thesis project. Students gain competencies for leadership roles across digital and strategic media fields.