The Bachelor of Arts in Communication at UC Davis, offered by the College of Letters and Science, focuses on communication processes at individual, interpersonal, organizational, and societal levels. The curriculum emphasizes both verbal and nonverbal communication, message delivery systems, the role of media, and effectiveness of public education campaigns. It also features research on digital media and cross-cultural communication. Students take foundational courses in social sciences (anthropology, psychology, sociology) and advance to upper-division courses in communication theory and mass media. The program provides internship opportunities in areas like broadcast, print media, public relations, advertising, and health campaigns, preparing graduates for careers in journalism, media, business, law, and related fields.
来源:
https://communication.ucdavis.edu/major-requirements