The Master of Arts in Public Relations and Advertising at USC Annenberg is designed to prepare students to lead and thrive in the rapidly evolving, global communications landscape. The program provides a comprehensive curriculum integrating strategy, persuasive writing, data-driven storytelling, digital content creation, business fundamentals, audience insight mining, and ethical reasoning. Students complete 36 units comprising foundational courses and electives, culminating in either a thesis or capstone portfolio. Graduates emerge with expertise in executing multi-platform campaigns, managing social media, influencer relations, and digital brand activations. Hands-on experiences are supported by advanced multimedia labs and a strong focus on global, research-driven leadership. 来源： https://annenberg.usc.edu/current-students/usc-students-applying-annenberg/public-relations-major-admission-standards