The Bachelor of Science in Business of Cinematic Arts (BCA) at the University of Southern California is a highly selective, interdisciplinary undergraduate program jointly conferred by the USC Marshall School of Business and the USC School of Cinematic Arts. Designed for students interested in the business aspects of the entertainment industry, the BCA program combines core business curriculum (accounting, economics, finance, marketing, strategy, etc.) with specialized coursework in cinematic arts (history of cinema, entertainment marketing, production/distribution, law). Students learn management, leadership, and creative decision-making within the business of film, television, streaming, and media industries. The small cohort (55 students/year) undertakes customized entertainment-focused classes, industry networking, and a required credit-earning internship at leading studios or agencies. Graduates are prepared for careers in content development, producing, entertainment law, marketing, distribution, and media management. The program is available only to incoming freshmen. 来源： https://www.marshall.usc.edu/programs/undergraduate-programs/undergraduate-admissions