The Bachelor of Science in Business Administration with an Emphasis in Marketing at USC Marshall School of Business offers specialized training in marketing strategy, execution, and evaluation. Students gain a thorough grounding in business fundamentals while developing expertise in areas such as product development, communication and promotion, consumer insights, data-driven marketing, customer analytics, and ethics and regulation. The curriculum emphasizes both creative and analytical skills for solving real-world marketing challenges. Graduates pursue careers in brand management, advertising, digital marketing, sales, public relations, and marketing analytics. 来源： https://www.marshall.usc.edu/programs