The full-time MS in Marketing Analytics at Simon Business School, University of Rochester, is a STEM-designated graduate program designed to develop expertise in data-driven marketing strategy. The curriculum focuses on equipping students to collect, analyze, and interpret complex consumer and market data to drive business decision-making. Highlights include advanced courses in AI, machine learning for business analytics, and experiential learning through capstone projects or internships. Students may also earn advanced certificates in Pricing or AI. The program offers immersive professional and co-curricular experiences with over 90% scholarship support for incoming MS students and up to 36 months of OPT for international graduates in STEM-eligible roles.