The Bachelor of Science in Marketing at the George Washington University School of Business equips students with theoretical and practical knowledge in consumer behavior, marketing research, digital marketing, brand management, product management, advertising, sales promotion, and services marketing. The program emphasizes current theories and research in the field and prepares students for careers such as brand managers, advertising and marketing communications specialists, market researchers, sales managers, and product managers. Students are exposed to hands-on projects, faculty mentorship, and opportunities for research in marketing under faculty supervision.