The Bachelor in Management & Data Science at the TUM School of Management (Campus Heilbronn) is a 3-year, full-time, English-taught undergraduate program starting in the winter semester each year. The curriculum combines foundational management training with advanced coursework in data-driven technologies, such as artificial intelligence and big data analytics. Students develop the ability to holistically tackle managerial challenges using quantitative and data-driven approaches, and conduct independent research projects focused on data-driven management solutions. The program integrates interactive lectures, seminars, real-world projects with leading companies, and electives (notably on digital transformation and family enterprises). Graduates are prepared for roles in business administration and data science, especially in digitally transforming businesses.