The Bachelor of Arts in Public Relations (Option) at the Donald P. Bellisario College of Communications, The Pennsylvania State University, prepares students for professional practice in public relations within a competitive, technological, and multicultural global environment. The curriculum includes core courses in news writing, introduction to public relations, public relations methods, mass communication research, and public relations campaigns. Emphasizing the importance of journalistic writing, ethics, and understanding of media, the program encourages students to develop strategic planning and presentation skills, while gaining hands-on experience with real-life clients and campaigns. Graduates are prepared for roles such as PR account executive, corporate communications expert, and market researcher, among others. Students are encouraged to select a minor from outside the College, such as business, psychology, or political science.