The Marketing BSc Honours at Newcastle University is a focused undergraduate program that equips students with the technical skills and knowledge needed for a marketing career. The curriculum blends academic theory with real-world application through modules such as strategic marketing, digital business, and consumer behaviour. Students benefit from live case studies, consultancy projects, and the option of a year-long work placement. The degree is designed in collaboration with industry and offers flexibility through compulsory and optional modules, including areas like global marketing, services marketing, accounting, entrepreneurship, and new product development. The final year allows students to complete either a marketing dissertation or a real-world consultancy project. The program is professionally accredited and offers exemptions from organizations such as the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), supporting strong career prospects in a range of sectors. 来源： https://www.ncl.ac.uk/undergraduate/degrees/nn52/