Seoul National University's Bachelor of Consumer Science, offered by the Department of Consumer Science in the College of Human Ecology, focuses on understanding and improving the quality of life for consumers. The curriculum covers consumer decision-making processes, resource management, consumer behavior, consumption culture, consumer policy, and financial planning. Students are trained to analyze market environments and provide diverse solutions to consumer-related issues, preparing them for roles in corporate planning, marketing, advertising, media, government agencies, and research institutions. The program emphasizes an interdisciplinary approach, combining economics, psychology, and management to enhance rational consumer decision-making and market participation.
来源:
https://en.snu.ac.kr/snunow/snu_media/news?md=v&bbsidx=144760