The Bachelor of Communication (Strategic Communication) at University of Technology Sydney equips students for creative advertising and strategic public relations careers within corporate, government, non-profit, and community organisations. The program is accredited by the Public Relations Institute of Australia (PRIA), taught by leading practitioners and scholars, and focuses on both theoretical and practical foundations of the field. Students learn to design and produce integrated campaigns across multiple platforms, develop practical media and copywriting skills, and understand ethical and emerging trends in communication. Electives and the option to add a second major (e.g., Digital and Social Media, Journalism) broaden academic and career horizons. A capstone project with real-world clients and strong industry connections enhance employability. The degree is scheduled to change name to Bachelor of Communication in Public Relations and Advertising from 2026. 来源： https://www.uts.edu.au/for-students/admissions-entry/eligibility/admissions-stats-tool