The Bachelor of Communication (Media Business) at the University of Technology Sydney (UTS) is designed for students interested in management and development roles in the contemporary media industries, including film, television, advertising, music, games, and online platforms. The program integrates core communication and business management subjects, equipping graduates with business acumen, strategic thinking, and ethical decision-making to succeed as leaders across creative industries. Students gain expertise in navigating digital business models, developing content strategies, and managing media businesses. The course structure combines core and elective units, with options to choose a second major within the communication field for broader career flexibility. Careers include business strategy roles within music, film/TV, advertising agencies, games, and related creative sectors. 来源： https://www.uts.edu.au/for-students/admissions-entry/eligibility/admissions-stats-tool