The BBA Marketing programme at the College of Business, City University of Hong Kong is renowned for its pioneering and practical approach to marketing, blending interactive digital learning with international exposure. The curriculum is designed to develop students' abilities in digital marketing, analytics, and design thinking, preparing them for the rapidly evolving marketing sector. Streams include Global Marketing (focusing on international exposure, foreign language, and exchange opportunities) and Marketing Analytics (focusing on big data and data-driven strategy). The programme provides access to real-world projects, company internships, extensive alumni networks, and joint degree opportunities with ESSEC Business School and National Taiwan University. The College ranks among Asia's top three business schools and offers major curriculum flexibility and career support. 来源： https://www.cityu.edu.hk/admo/sites/default/files/2024-10/2025_Undergraduate_Admissions-NON-JUPAS.pdf