The BA in Digital Television and Broadcasting (BATVB) at the College of Liberal Arts and Social Sciences, City University of Hong Kong, is designed to train students to become professionals at the forefront of the digital new media industry. The program emphasizes digital media skills, new media technology, content creation, creative potential, and entrepreneurial expertise. Students learn aesthetic, creative, analytic and technological tools, and are prepared for diverse roles in television, broadcasting, advertising, marketing, telecommunications and the broader content and creative sectors. The program is taught in the Run Run Shaw Creative Media Centre and provides access to industry-standard facilities, study trips, internships, and exchange opportunities. 来源： https://www.cityu.edu.hk/catalogue/ug/current/Major/BA1_TVB-0.htm