The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a 15-month, full-time programme offered by the School of Business at Hong Kong Baptist University. It is designed for aspiring leaders, entrepreneurs, and those who wish to advance into managerial or leadership roles. The programme offers a curriculum with global perspective, including case studies, projects, and the option of a double degree pathway with Grenoble École de Management (GEM) in France. Students spend one semester in Hong Kong and one in France, gaining broad international exposure. Unique features include hands-on coaching by an international advisory team, the opportunity to pitch for up to HKD 1 million in venture capital funding, and eligibility for non-local graduates to apply for post-study work in Hong Kong. Graduates are equipped for roles such as Marketing Specialist, Business Developer, and Project Manager.
来源:
https://busrpg.hkbu.edu.hk