The Bachelor of Business Administration (Marketing) at the University of Macau provides students with comprehensive business training and specialized knowledge in marketing. The program imparts a strong foundation in core business disciplines—such as accounting, business economics, finance, management, and quantitative methods—while allowing students to specialize in marketing, covering areas like consumer behavior, branding, digital marketing, and strategic market analysis. Graduates will be equipped for careers in marketing, advertising, sales management, market research, and related business functions, with an international outlook and critical business skills. The program is taught in English and designed for broad, international professional readiness. 来源： https://fba.um.edu.mo